By Daniel M. Oppenheimer,Christopher Y. Olivola
Americans donate over three hundred billion cash a yr to charity, however the mental components that govern even if to provide, and what kind of to offer, are nonetheless now not good understood. Our figuring out of charitable giving relies basically upon the intuitions of fundraisers or correlational facts which can't determine causal relationships. against this, the chapters during this ebook examine charity utilizing experimental equipment during which the variables of curiosity are experimentally manipulated. hence, it turns into attainable to spot the causal components that underlie giving, and to layout potent intervention courses that may support raise the chance and volume that folks give a contribution to a cause.
For charitable agencies, this booklet examines the efficacy of fundraising suggestions widely used through nonprofits and makes concrete strategies approximately find out how to make capital campaigns extra effective and powerful. additionally, a few novel components that effect giving are pointed out and explored, commencing the door to interesting new avenues in fundraising.
For researchers, this ebook breaks novel theoretical flooring in our figuring out of ways charitable judgements are made. whereas the chapters concentrate on purposes to charity, the emotional, social, and cognitive mechanisms explored herein all have extra normal implications for the research of psychology and behavioral economics.
This publication highlights probably the most exciting, astonishing, and enlightening experimental reviews related to donation habit, beginning up interesting pathways to cross-cutting the divide among thought and practice.
Read Online or Download The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) PDF
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Extra info for The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series)
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The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) by Daniel M. Oppenheimer,Christopher Y. Olivola
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